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Three ways to price a bundled campaign — Overall Margin, Individual Margin, or Fixed Price.

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Overall Margin

Takes the same margin for each destination campaign. Publishers applying to the bundled campaign see an available payout range. Publishers get paid when the destination campaign’s payout criteria is met.

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Individual Margin

Provides the flexibility to vary margin by destination campaign. Publishers applying to the bundled campaign see an available payout range. As with Overall Margin, publishers get paid when the destination campaign’s payout criteria is met.

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Fixed Price

Gives you control over exactly how much to pay publishers for calls, including conditions like hours and call duration. Unlike margin-based pricing, a fixed price campaign pays publishers according to the bundled campaign’s conditions rather than those set in the destination campaign. Publishers applying to the bundled campaign see the fixed payout and conditions directly. This pricing type requires a Payout step in the campaign wizard.

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Last modified on September 23, 2026