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View Invoca conversions as Floodlight activities in Campaign Manager reports, and use Invoca data to build Audience lists for targeting.
This is the third article in a series covering the Invoca for Google Campaign Manager integration: Integration Overview, Installation Guide, Using Your Integration (this article), and FAQs and Troubleshooting. Now that your integration is installed, this guide covers viewing Invoca conversions in your Campaign Manager reports and using Invoca data to build Audience lists for targeting.

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Viewing Invoca data in Campaign Manager reports

Since Invoca reports calls and Signals as Floodlight activities, you can view call and Signal metrics in Campaign Manager reports the same way you’d view your other online Floodlight activities. How is Invoca data sent to Campaign Manager? Invoca’s conversion data — calls and Signal insights — maps to your Floodlight activities. You may see new Floodlight activities in Campaign Manager after installing the integration. Typically, a report can include up to 1,000 Floodlight activities — but if you select “Activity” as a dimension and add at least one activity metric (like “Click-through conversions”), there’s no practical limit. To create a Floodlight report in Report Builder (refer to Campaign Manager’s own help documentation for the most current steps):
  1. Click New Report and select Floodlight.
  2. Select the Floodlight configuration ID to show data for — this automatically adds all advertisers associated with that ID.
  3. Select the Floodlight activities to include. Selecting none includes all activities.
  4. Optionally add filters to limit the data included.
  5. Choose whether to include unattributed cookie conversions as a report property — a conversion is unattributed when the user has a Campaign Manager cookie but converted without an ad exposure (no click or view within the Floodlight group, or the interaction happened outside the lookback window).
  6. Choose your dimensions and metrics. Custom Floodlight Variables can be added as metrics or dimensions — as metrics, they’re summed as numeric values even if they’re actually strings. You can also include Paid and Natural Search dimensions from Search Ads 360.
  7. Optionally schedule the report to run at a set time.
  8. Click Run or Save.

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Creating Audience lists in Campaign Manager for targeting

Visitors become members of an Audience list by performing specific actions within a set time frame. Once populated, you can target ads toward users in that list. A list isn’t targetable until it has at least 150 active members per month, and membership data isn’t available until 24 hours after list creation. Creating an Audience list:
  1. Click the Advertisers tab and select an advertiser.
  2. Click the Audience tab, then New list.
    • If you don’t see the Audience tab, or can see it but can’t create lists, ask your account administrator to add you to a user role with the “Audience lists: full access” permission.
  3. Name your list and select a membership lifespan of up to 540 days.
  4. Create membership rules — either add all visitors who complete a specified Floodlight activity, or build a custom rule using a Floodlight activity and custom Floodlight variables.
  5. Add the accounts or advertisers allowed to target this list.
  6. Click Save.
Targeting an Audience list:
  1. From the Campaigns tab, select a campaign and the ad you want to target.
  2. Expand the Audience lists dropdown at the bottom of the ad page.
  3. Build your targeting expression in the targeting box.
  4. Click Validate to check your syntax — errors appear highlighted in red and must be fixed before saving. Validation catches syntax errors, but not logical errors in your expressions (for example, “List A AND NOT List A”).
  5. Click Save.

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Where to go next

Last modified on September 23, 2026