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Report Invoca phone calls and Signals to Google Campaign Manager as Floodlight activities, attributing offline conversions to both display ad views and clicks.
Invoca is call tracking and analytics software that attributes inbound phone calls to the marketing campaigns that drove them. Google Campaign Manager is a web-based ad management system for advertisers and agencies, making it easy to manage digital campaigns across websites and mobile. This is the first article in a series covering everything you need to set up, support, and succeed with the Invoca for Google Campaign Manager integration.

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Why choose Invoca for Google Campaign Manager?

Using Google’s Offline Conversions API, this integration lets you:
  • Report Invoca phone calls and Signals to Google Campaign Manager as Floodlight activities, for a unified view of campaign performance.
  • Understand which marketing campaigns and ads are driving each type of call or Signal in Google Campaign Manager reports.
  • Attribute conversions to display ad views as well as clicks, building a more accurate picture of how your ads are performing.
  • Use your Invoca data to build Campaign Manager audiences, then activate them in your programmatic ad buying in Display & Video 360.

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Continue this integration series

Ready to get started with your Invoca for Google Campaign Manager integration? Here’s the rest of the series.

1. Integration overview (You are here)

2. Installation guide

3. Using your integration

4. FAQs and troubleshooting

Last modified on October 9, 2026