Google Tag Manager (GTM) Setup

Add your Invoca Tag to Google Tag Manager (GTM) for consolidated management and quick deployment across your landing pages.

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Part 1: Get your Invoca Tag

1. Log in to your Invoca account, click the gear icon, then select Invoca Tags.
2. Select the tag you want to add to Google Tag Manager from the dropdown.
3. In the Code Snippets tile, click Copy to clipboard.

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Part 2: Add your Invoca Tag to Google Tag Manager

1. Log in to Google Tag Manager and click New Tag.
2. Name the tag “Invoca.”
3. Under Tag Type, select Custom HTML.
4. Paste the Invoca Tag you copied in Part 1 into the HTML text box, including the <script> tags at the beginning and end.
5. Under Triggering, select DOM Ready as the firing trigger.
6. Click Save.

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Where to go next

• What Issues Can Occur if the Invoca Tag Is Set to “Page View” Instead of “Dom Ready” in Google Tag Manager?
• Number Doesn’t Swap When Navigating to Subsequent Pages in an SPA Using Google Tag Manager