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Create and manage Marketing Data fields, capture data from your site, and fix problems when data is missing.

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Creating Marketing Data fields

Add a new Marketing Data field.

Capturing Marketing Data

Capture Marketing Data from your site.

Browse by topic

Editing Marketing Data fields

Change an existing field.

Choosing a scope

Choose Interaction, Journey, or Consumer scope.

Posting data into Invoca

Compare the automated ways to post data into Invoca.

Missing Marketing Data

Find out why Marketing Data is missing for a call.

Need help?

If you can’t find an answer, see How to submit a customer support case.
Last modified on November 10, 2026