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CAKE is a performance marketing and click-tracking platform. The Invoca integration covers single sign-on, affiliate payouts, and click tracking.
CAKE is a performance marketing and click-tracking platform for marketing and attribution analytics, letting marketers track and manage digital campaigns and affiliates. Invoca’s integration with CAKE includes three main features:

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1. Single sign-on

Advertiser and affiliate users can switch between CAKE and Invoca with a single click. Users don’t need to be created or invited to Invoca directly — all user management happens in CAKE. Campaigns created in CAKE are automatically synced to Invoca for call treatment configuration.

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2. Affiliate payouts and commissions

Payout and commission data syncs between CAKE and Invoca every 30 minutes. Invoca payout information for calls becomes available within CAKE, where payment processing can also potentially be managed.

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3. Click integration

Affiliates can self-serve trackable links for phone calls while still passing all necessary click information into CAKE. For this integration, all call routing and campaign setup happens in Invoca, while all user management and logins for affiliates and advertisers happen through CAKE. Sub-affiliate commissions (dynamic data or sub-IDs for affiliates) aren’t supported.

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Where to go next

Last modified on September 23, 2026