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Restrict number swapping to visitors who arrive via a paid search ad or third-party click ID, instead of swapping numbers for every visitor.
Some accounts want to track calls only when they’re triggered by a visitor clicking a paid search ad or a third-party click ID (such as Facebook, Microsoft/Bing, Google, or HubSpot), rather than swapping numbers for every visitor. This gives you more precise control over number swapping and helps manage number usage against your contract terms. Before you begin: You’ll need access to edit your Invoca Tag settings.

Restricting number swapping to paid media sources

  1. Go to Settings, then select Invoca Tags.
  2. Confirm you’re working in the correct tag using the dropdown next to the tag name.
  3. Go to Revision History and click New Draft.
  4. In the Notes section, add a comment describing the change.
  5. Scroll to the Advanced (Optional) section and expand it.
  6. In the Parameters Required to Run field, add the API name for the desired click ID (for example, gclid).
  7. You can add multiple values to this field for different click IDs (for example, gclid msclkid).
  8. Save the setting and test to confirm it works as expected.
  9. Once testing passes, click Save & Go Live at the top of the Invoca Tag settings.

Where to go next

Last modified on September 21, 2026