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If a mobile click-to-call button has no tel: link, tapping it opens the dialer with the original hardcoded number instead of the swapped Invoca number.

Symptoms

  • The Invoca Tag is running on the website, and the number swaps as intended on both mobile and desktop.
  • The issue is isolated to mobile devices: the number rotates correctly on the page, but when a visitor taps the click-to-call button, the dialer displays the original hardcoded number instead.

Cause

Most sites include a tel: link behind a click-to-call button on mobile, which the Invoca Tag detects and updates as it runs. In this case, the button had no tel: link for the Tag to reference, so tapping it opened the dialer with the original hardcoded number rather than the swapped one.

Resolution

Update the website, or ask a web developer to update the button, to include a tel: link for the hardcoded number. Applies to: Invoca Tag

Where to go next

Last modified on September 21, 2026