Group several campaigns together to connect Advertiser and Publisher offers more flexibly, with routing and pricing options unique to bundles.Bundled campaigns group several campaigns together in one bundle, helping you connect Advertiser and Publisher offers more flexibly. See Introduction to Bundled Campaigns to learn more about the benefits of bundling — this article walks through creating one.
Step 1: Accessing your bundled Advertiser
Bundled campaigns work across several different Advertisers, so you access them through a special Advertiser called “Bundled Advertiser.” Log in to your Invoca account, click Advertisers in the sidebar menu, then select View Bundled Advertiser. If you don’t already have one, create it first.Step 2: Creating a bundled campaign
After accessing your bundled Advertiser, follow Creating a Campaign with these options:- Campaign Type: Set automatically to “Network Bundled.”
- Campaign Description: Describe your campaign to Publishers in detail — they won’t be able to see the destination campaigns inside your bundle, so include everything they’ll need to decide whether to apply.
- Destination Campaigns: Click + Add Destination Campaign, then check each campaign you want to include. You can add any live Publisher Promotion or Syndicated Promotion campaign in your network. Click Done when finished.
- Margin: Choose a single payout margin for the whole bundle, a specific margin per destination campaign, or a fixed payout amount instead of a percentage. See Bundled Campaign: Pricing Types and How to Constrain Payouts and Phone Calls to an Invoca Campaign With Budgets and Call Caps for more.
- Call Treatment: See Step 3 below.
- Hours and Target Regions: Since a bundle routes to campaigns with different hours and regions, bundled campaigns accept calls at any hour from any region by default, unless you set hours and/or regions here and use your call treatment (or a Fixed Price payout condition) to check for those restrictions.
- Payout: If Payouts are enabled and you chose Fixed Price for Margin, you can add a publisher payout for the bundle itself, in addition to your destination campaigns’ own payout terms. Note that a bundled call’s connected duration may not exactly match its destination campaign’s connected duration, due to bundled call treatment options.
- Target Profile: Informational only; doesn’t affect the campaign.
- Creatives: If the bundled campaign has a landing page, enter its URL and click Test to verify.
- Visibility and Approval: Choose how the bundled campaign is shown to Publishers and how applications are approved.
Step 3: Building a call treatment for your bundled campaign
Each destination campaign in your bundle has its own call treatment tree. Keep your bundle’s common routing consistent across those campaigns, and minimize call treatment nodes that might be duplicated downstream. The most important part of your bundle’s call treatment is routing calls into destination campaigns. You have two options:- Use the Select Transfer Destination from Bundle node to automatically evaluate calls by target region, call center hours, and budgets — see Bundled Campaign: Select Transfer Destination from Bundle for the full option.
- Use a series of Check a Condition nodes to manually choose a destination campaign based on any conditions you set, including regions, hours, and budgets. This option needs manual updates if your bundle’s destination campaigns change.