Invoca captures three categories of data from your phone calls: Marketing Data, caller demographics, and Signal insights.Invoca tracks and helps you learn from your phone calls, but what data can you actually capture from those calls? Broadly, this data falls into three categories:
- Marketing Data from your callers’ browser session or offline data, which Invoca ties to your phone call conversions.
- Your callers’ demographic data (when available), such as name, gender, location, and household income, using Enhanced Caller Profiles.
- Signal insights, including indicators of qualified phone calls and the events that take place during them.