Five questions to ask before deciding whether a new domain needs its own Invoca Tag or can reuse an existing one.Consider these questions when deciding whether a new domain needs a new tag:
- Will this new site need a new tracking number to replace the existing one? You want to avoid a situation where visitors expect the same number to connect to two different Invoca campaigns.
- Does this new site need different conditions? For example, if the new site only runs paid search while the original site receives all other traffic, that typically calls for two separate tags.
- Is there different data available on this new site? Make sure any customizations you’ve already implemented can still be maintained.
- Does the new site behave differently in ways that could affect Dynamic Number Insertion (DNI)? This matters most for Single Page Applications (SPAs). The same tag might still work, but it’s worth checking.
- Does the new site need Destinations? If a new campaign requires the discover functionality, that would call for a new tag.