A Publisher Promotion is the campaign type Publishers apply to host ads and offers created by Advertisers.A Publisher Promotion is a type of Invoca campaign used for performance marketing, where Publishers can apply to host ads and offers created by Advertisers. To create a Publisher Promotion, follow Creating a Campaign using these options:
- Campaign Type: Publisher Promotion
- Payout: If Payouts are enabled on your network, add payout and bonus amounts and the conditions a call needs to meet to qualify (see Payouts below).
- Target Profile: Shown to any Publishers applying to your campaign — enter the target demographic information they’ll need to evaluate fit.
- Repeat Callers: Choose how to handle phone numbers that call your campaign more than once.
- Budget and Call Cap Alerts: Choose to receive an automatic email notification if your campaign hits its payout budget or call cap limit. This requires performance email notifications to be enabled separately — see Performance Marketing Email Notifications.
- Visibility: Choose which Publishers can see and apply to this campaign — all Publishers in your network, only Publishers previously approved for other campaigns, or invitation-only.
- Approval: Choose how Publisher applications are approved — automatically for all Publishers, automatically for previously approved Publishers, or manual review for every application.