Your account tracks every phone number detected on your landing pages, called destinations. This guide covers deciding whether to swap each one, naming them, and customizing promo-number behavior.Your Invoca Tag can automatically detect phone numbers on your landing pages and swap them out with trackable Invoca promo numbers. Your account also keeps track of every phone number on your landing pages — whether you choose to swap them or not. These phone numbers are called destinations. Log in to your Invoca account and click Destinations in the sidebar menu to manage them. Whether you have one call center or thousands of distributed franchises, this menu helps you keep track of your call tracking needs, including:
- Whether to swap each destination with Invoca promo numbers
- How many concurrent visitors Invoca should be able to track for each destination
- Names and settings for destinations automatically detected by your Invoca Tag
Discovering your destinations from your landing pages
By default, your Invoca Tag detects any phone numbers on each landing page it’s deployed on and adds them to your Destinations menu. Make sure the “Replace any detected numbers” checkbox stays checked in your Invoca Tag settings so this keeps working smoothly as you make edits. You can also tell your Tag not to detect destinations from certain URLs. In your Invoca Tag settings, in the Website Phone Numbers section, enter the URL of each page where you don’t want new destinations discovered, separated by line breaks. By default, newly detected destination phone numbers aren’t swapped or tracked right away — they’re set to inactive (“Discovered”) pending your review. To track newly detected destinations automatically instead, go to your Destinations menu, select Settings, and in the Creating New Destinations tile, choose “Yes” to track all discovered numbers automatically.Managing settings for your destinations
Every destination your Tag detects is added to your Destinations list, where you can manage settings for each one.Choosing whether to swap your destinations
In the Destinations menu, you’ll find your destinations sorted into statuses:- Active (Dynamic): Swapped with dynamic Invoca promo numbers, providing unique marketing attribution for each caller.
- Active (Static): Coming soon — in the meantime, use the Promo Numbers menu to manage static promo numbers.
- Discovered: Not swapped, and calls to these numbers receive no call tracking data. These are newly detected destinations awaiting your review (only shown if “Creating New Destinations” is set to “No, report them as discovered”).
- Ignored: Also not swapped, with no call tracking data — distinct from Discovered so you can separate destinations you’ve chosen not to track from ones you haven’t reviewed yet.
Tracking and ignoring numbers
You can change a destination’s status at any time:- Click the green plus sign to move a Discovered or Ignored destination to Active.
- Click the gray archive button to move a Discovered destination to Ignored.
- To move an Active destination to Ignored, click its settings menu and select Ignored.
Naming your destinations
- Find the destination in your Active (Dynamic) or Active (Static) list.
- Click its menu button (three vertical dots), then select Edit.
- Enter a name in the Destination Name field — for example, “Knoxville, TN Sales Line.” Click Save.
Customizing how destinations swap with promo numbers
For Active (Dynamic) destinations, you can fine-tune the type and quantity of promo numbers associated with each one. Access these settings as an account-wide default (Destinations menu → Settings) or per destination (its settings menu → Edit → Show Advanced Options).- Number type: Choose local numbers to match your destination’s area code and prefix, optionally with a maximum distance — if no local number is available within that radius, Invoca defaults to a toll-free number instead. See Local RingPools for more.
- Number of dynamic numbers allocated: Determines how many concurrent visitors can be tracked with unique attribution. More numbers improve tracking but affect billing — we recommend starting low and adjusting upward as needed, or letting your account manage this automatically.
- Overflow behavior: If traffic exceeds available numbers, “Reserve one phone number for additional visitors” shows a backup number that still gathers basic call metrics (recommended for most organizations). “Do not replace the destination number” leaves the destination unswapped once numbers run out — not recommended, since you won’t be able to track how many calls go unswapped.
- Attribution window (default settings only): the minimum time before the same promo number is served to another visitor. We recommend the default of 5 minutes unless your data suggests otherwise.
Exporting a list of your destinations
Log in to your account, click Campaigns, select the campaign associated with the destinations you want, then click Export and Download. The exported list includes all Active, Ignored, and Discovered destinations, along with each one’s name, phone number, status, source URL, and associated RingPool.FAQ
Can I use Destinations to detect numbers across multiple campaigns? No. Destinations can only detect numbers within a single campaign. Can I manage my vanity numbers in the Destinations menu? Yes. Vanity numbers tracked by your Tag are converted into digits (for example, “800-ABC-DEFG” becomes “800-222-3334”) and reported in your Discovered tab. Why aren’t my numbers being discovered? Your Invoca Tag must be running when a number is discovered. If you use required parameters to run your tag, make sure they’re present on the page before navigating to the number. Also confirm the number isn’t in your tag’s Ignored list. Why aren’t my destination numbers being swapped with promo numbers? Open your browser’s console and runInvoca.PNAPI.display().
If you see a response like: