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Share call outcomes with tvScientific for a more complete view into connected TV ad performance, targeting, and measurement.

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Step 1: Get your tvScientific Pixel ID and Event Names

Retrieve your unique tvScientific Pixel ID from your account representative or dashboard. Decide on the Event Names you’ll send — these appear in your tvScientific reports. Event names can’t include spaces, numbers, or special characters, though underscores are allowed. Note your Pixel ID and Event Names — you’ll need them next.

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Step 2: Set up the integration in Invoca

  1. In the sidebar, click Integrations, then Manage Integrations.
  2. Click the tvScientific tile. If it shows “Learn More,” contact your Customer Success Manager to enable it.
  3. Enter a friendly name and your tvScientific Pixel ID.

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Create an Action

  1. Enter a friendly name for the Action (include “Call” or the Signal name).
  2. Optionally filter by Profile or Campaign.
  3. Under Triggered By, choose All Calls or Signal.
  4. Enter the Event Name matching your Triggered By selection — remember, no spaces, numbers, or special characters (underscores are fine).
  5. Click Save. Repeat for each transaction type you want to report, using + New Action.

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Step 3: Configure your Invoca Tag(s) to capture attribution data

tvScientific uses IP Address to attribute conversion events to CTV ad interactions. IP Address is considered PII — review your company’s policies before enabling it.
  1. Click the gear icon, then Invoca Tags, and find your Tag.
  2. Open the Revision History tab and create a new draft, or continue an existing one.
  3. Enable the Capture IP Address and Capture User Agent toggles.
  4. Test your changes, then click Save & Go Live. Publish to all Invoca Tags if you have more than one.

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Validate that events are reaching tvScientific

  1. In Invoca, click Integrations, then Manage Integrations, then the tvScientific tile, then the name of your Action.
  2. Review the Delivery Details chart, showing successes (green) and errors (red) by day for the last 30 days. Click Delivery History for individual requests and responses.

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FAQs

Does this integration have any regional limitations? Yes — it only supports customers in the United States. What fields does Invoca pass to tvScientific? IP Address, User Agent, and Caller ID as attribution identifiers, plus the calling page, revenue, the Invoca promo number dialed, utm_source, and the Invoca Call Record ID. How can I see the data Invoca is sending to tvScientific? Open an Action’s Delivery History tab and expand a row to see exactly what was sent for that call or Signal. How does Invoca send data to tvScientific? Invoca uses a server-to-server request to tvScientific’s endpoint.

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Where to go next

Last modified on September 25, 2026