Skip to main content
Add an Invoca promo number to your Google Business Profile listing so you can track calls from both desktop and mobile searches.

​
What is Google Business Profile?

Google Business Profile (formerly known as Google My Business) is a free listing service from Google that controls how your business appears in Google Search and Google Maps, including your reviews and contact information. You can add an Invoca promo number to your listing to track calls generated by your Google Business Profile presence alongside the rest of your call intelligence data.

​
Why not just use Google’s own call reporting?

Google’s Insights Report only tracks calls made through click-to-call on mobile devices. It doesn’t capture calls placed from a desktop Google Business Profile search, and it doesn’t include the additional marketing data and integrations Invoca provides. Using an Invoca promo number in your listing gives you a complete picture of every call your listing generates, regardless of device.

​
Prerequisites

  • An active Invoca account with at least one campaign, or the ability to create one
  • Access to manage your business’s Google Business Profile listing

​
Step 1: Create a static promo number

  1. Log in to your Invoca account. In the sidebar menu, click Campaigns, then select Manage Campaigns.
  2. Click the name of the campaign you want to use with Google Business Profile, or create a new campaign.
  3. Make sure the campaign is live, then click the Direct Promo Numbers tab and click + New Promo Number.
  4. Choose whether to create a toll-free or local promo number using the Number Type options. For a local number, enter the city name or zip code for the number’s location, or specify an area code directly. Local numbers may take longer to become available.
  5. Select Online: Search from the Media Type menu, and enter “Google Business Profile” in the Description field.
  6. Click Save, then copy down the phone number you just created. You’ll need it in the next step.

​
Step 2: Add the promo number to your Google Business Profile listing

Log in to your Google account and open your Business Profile management settings. Update your profile with the following:
  • Primary Phone Number: the Invoca promo number you created in Step 1.
  • Business Phone Number: your actual business phone number, or your Invoca destination phone number.
Using your real destination number as the Business Phone Number keeps your listing consistent across your online presence. Anyone viewing your Google Business Profile listing will only see and dial your Primary Phone Number, so every call the listing generates is tracked through Invoca.
Last modified on September 30, 2026