Microsoft Conversion Goals Not Populating

This usually means the Microsoft Advertising integration became invalid — reauthorizing it typically resolves the issue.

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Symptoms

• Offline conversions aren’t being uploaded into Microsoft Advertising even though goals are set up there.
• Configuring goals in Invoca shows the error “the conversion goal with the same name already exists for the customer.”
• The last failed response shows {:error=>"The Microsoft Click Id of the offline conversion is invalid."}.
• Conversions haven’t fired in a while.
• No conversions are configured in the Invoca platform.

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Cause

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Resolution

1. Remove the old conversions within Microsoft Advertising.
2. Deactivate and reauthorize the integration within Invoca.
3. Confirm data is flowing into Microsoft Advertising after 24–48 hours.

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Where to go next

• Microsoft Advertising: Installation & User Guide
• Microsoft Sub-Accounts Do Not Appear Under the Microsoft Ads Integration Tool