FullStory: Tag Setup, Validation, and FAQs

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Overview

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Before you begin

• You completed Steps 1 and 2 in FullStory: Integration Guide: your FullStory account is connected in Invoca and you created at least one Action.
• Your Invoca Tag is deployed on your website.
• You know whether your site uses FullStory v1 or v2.

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Step 3: Update your Invoca Tag to capture the FullStory Session ID

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FullStory v1 implementations

1. Click the gear icon, select Invoca Tags, then select your deployed Tag.
2. In the Revision History tab, create a New Draft.
3. In the Marketing Data section, find the FullStory Session ID (fullstory_session_id) field.
4. Confirm that the field is enabled and set to capture from the Data Layer (Data Source Type: DataLayer).
5. In the data source name field, enter window.FS.getCurrentSession().
6. Test your Tag changes, then click Save & Go Live.
7. If you have multiple Invoca Tags for different websites, repeat these steps for each Tag.

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FullStory v2 implementations

1. Click the gear icon, select Invoca Tags, then select your deployed Tag.
2. In the Revision History tab, create a New Draft.
3. Scroll to the custom code block near the bottom of your Tag and paste the following code:
   // Listen for FullStory to start and securely capture the v2 session ID
   try {
     if (typeof window.FS === 'function') {
       window.FS('observe', {
         type: 'start',
         callback: function() {
           try {
             window.invoca_fs_session_id = window.FS('getSession', { format: 'id' });
           } catch (err) {
             console.error('Invoca-FullStory getSession Error:', err);
           }
         }
       });
     }
   } catch (error) {
     console.error('Invoca-FullStory Initialization Error:', error);
   }
   

   Note: Check the formatting of your custom code block, especially if you have other JavaScript functions. Paste the code before a return options; line, and make sure return options; appears only once.

4. In the Marketing Data section, find the FullStory Session ID (fullstory_session_id) field.
5. Confirm that the field is enabled and set to capture from the Data Layer (Data Source Type: DataLayer).
6. In the data source name field, enter window.invoca_fs_session_id.
7. Test your Tag changes, then click Save & Go Live.
8. If you have multiple Invoca Tags for different websites, repeat these steps for each Tag.

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Handle script timing with Re-run attribution

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Validate that events reach FullStory

1. Go to Integrations > Manage Integrations.
2. Click the FullStory tile, then click the name of your configured Action.
3. Use the Delivery Details and Delivery History tabs to confirm that server-to-server requests return positive (green) responses.

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Frequently asked questions

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What fields does Invoca send to FullStory by default?

• FullStory Session ID, which links the event to the user’s web session
• Event Name
• Event Timestamp
• Unique Interaction ID
• Duration in Seconds
• Interaction Type

Note: You can also configure additional parameters to send as event properties when you set up your Action.