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Invoca doesn’t duplicate call conversion counts Google already reports on Call Extensions — it reports Signal outcomes instead.
Applies to: Google Ads, Google Call Extensions

Answer

Since Google already reports call conversion counts on Call Extensions to your Google Ads instance, Invoca doesn’t report that same count, to avoid duplication. Invoca does report when a particular outcome is marked as a “true” Signal on a call that originated from a Google Call Extension.

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Last modified on September 25, 2026