Why Is the Google Click ID Missing From Google Call Extension Calls? - Invoca

This usually happens after a migration from DialogTech, when both DialogTech and Invoca claimed the same Google Call Extension number at once.

Applies to: Google Ads, customers migrated from DialogTech to Invoca

Symptoms

Google Call Extension calls are missing Google Click IDs (gclids).

Cause

Google won’t report or send back Google Ads information if two entities — for example, DialogTech and Invoca — both claimed the Google Call Extension number at the time of migration.

Resolution

Confirm your Google Ads settings, including call forwarding settings and permissions, are correct. If they are, the number needs to be “soft deleted” from the DialogTech platform before it goes live on Invoca.

Where to go next

Last modified on September 24, 2026