This error appears when a WEBSITE_CALL or AD_CALL conversion action’s always_use_default_value setting is set to false — Google requires it to be true.
Applies to: Google Ads
Symptoms
AnINVALID_VALUE error appears when attempting to sync or integrate the Google Ads account.
Cause
Per Google’s documentation, thevalue_settings for a WEBSITE_CALL or AD_CALL conversion action must have always_use_default_value set to true. Setting it to false when creating or updating this value results in an INVALID_VALUE error.
Resolution
- Log in to your Google Ads account.
- Go to Tools & Settings, then select Conversions under the Measurement section.
- Locate the conversion action you want to edit and click its name to open the details page.
- Check the conversion action’s status settings — look for an “Active” or “Enabled” checkbox — and confirm
always_use_default_valueis set totrue.