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Yes — Google Ads supports backfilling conversion data using a template in its Tools & Settings section.
Yes, conversion data can be backfilled in Google Ads. Find the backfill template under Tools & Settings in Google Ads, pull the needed data from an Invoca call report, add it to the template, and submit it in Google Ads. Applies to: Google Ads conversion backfill
Last modified on September 30, 2026