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This is an expected error tied to how the Google Ads API requires conversions to be reported at the sub-account level — no action is needed unless no sub-account returns a 200.
Applies to: Google Ads

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Answer

Invoca migrated to the Google Ads API, which changed how conversions are reported. Instead of reporting conversion actions to the Manager Account by name, the API requires reporting the conversion action ID — which means reporting must go to the exact Customer ID that owns that conversion action ID. If a customer manages conversion actions at the sub-account level, Invoca has no way to know which Customer ID generated a given click, so conversions are reported to all sub-accounts until one returns success. This error is expected and doesn’t need resolution, unless you don’t see a 200 response for a given transaction across all the Customer IDs it was reported to.

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Where to go next

Last modified on September 25, 2026