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Keyword data won’t populate in Invoca reports unless the Google Customer ID is correctly captured and added to your Final URL suffix in Google Ads.
Applies to: Google Ads, network-level integration

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Symptoms

Google Ads keyword data isn’t populating in Invoca reports.

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Cause

Keyword data won’t appear in Invoca reports if any of the resolution steps below are missed or implemented incorrectly.

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Resolution

  1. Confirm the Google Ads account is configured according to the Google Ads: Installation Guide.
  2. Confirm the Google Customer ID Marketing Data field is implemented.
  3. Make sure the Invoca Tag is updated to capture the customer_id Marketing Data field.
  4. Add the Google customer_id to the Final URL suffix within Google Ads. The customer_id is the Google Account ID associated with the conversion.
Refer to Google’s documentation for specifics on URL setup. If all ads in a client account use the same tracking URL parameters, add them to the account’s Final URL suffix. Otherwise, add the parameters at the campaign level or lower — suffixes at lower levels override suffixes set higher up.
Last modified on September 30, 2026