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Renaming a conversion action in Google Ads breaks the match to Invoca’s naming convention — revert the name to fix it.
Applies to: Google Ads

Symptoms

  • The Invoca call conversion action was previously ingesting data.
  • A name change was made to the conversion action.
  • Data stopped flowing after that update.

Cause

The Google Ads integration looks for a specific naming convention, and once the conversion name changes, it no longer finds a match — so data stops being sent.

Resolution

Change the conversion name back to Invoca’s naming convention in Google Ads, then re-save the configuration in Invoca to ensure everything is synced properly. Invoca’s naming convention is <Signal Name> (call extensions) for Google Call Extensions Signal conversions, and <Signal Name> (web page calls) for pooling calls.

Where to go next

Last modified on September 25, 2026