How to Filter Invoca Reports to View Eligible Google Ads Conversions

Filter your Calls report to Pooling calls with a reported Google Click ID to see which calls were eligible to be sent to Google Ads.

Applies to: Google Ads, Invoca reporting

Objective

Compare data from Google Ads to Invoca reports.

Switch to grid mode using the grid (waffle) icon under Calls in the upper left.
Click the date selector and choose Last 30 days + today, then Update.
Add a filter for Marketing Medium equal to paid search, then Apply.
Add a filter for Marketing Source equal to google and google.com, then Apply.
In the Media Type column, filter to Pooling — this indicates the call came through your website. Sort the Google Click ID column in descending order to prioritize calls with a reported gclid.