Once your integration is installed and configured, here’s how to find your Invoca Signals and conversions in Google Ads reports.One of the greatest benefits of the Invoca for Google Ads integration is seeing Signals in your Google Ads reports, so you can analyze which ads and keywords (and match types) are driving different types of calls, callers, and call outcomes. Use this information to better allocate ad spend, driving more high-quality calls and maximizing revenue.
Viewing Signals in Google Ads
Conversions Summary page
In your Google Ads account, click Goals in the left navigation menu, click Conversions, then Summary, and select a date range. In the All Conversions column, you’ll see each call received from your Invoca account. Calls from landing pages are named “Invoca Calls (web page calls).” Signals are named “<Signal Name> (web page calls)” or “<Signal Name> (call extensions),” depending on the phone call’s origin.