Send Invoca phone calls and Signals to Google Ads as conversions, view Invoca data in Google Ads reports, and add call tracking to your Google Call Extensions.
Before you begin: You need an active Invoca account with permission to manage integrations.Google Ads (formerly known as AdWords) is a leading online advertising platform. When you connect Invoca to Google Ads, Invoca sends data about the phone calls and in-call events (“Signals”) that your ads generate back to Google Ads as conversions, so Google Ads can report and optimize on them the same way it does web-form conversions.This is the first article in a series covering everything you need to set up, support, and succeed with the Invoca for Google Ads integration.
When someone calls a phone number that Invoca is tracking, Invoca captures details about that call — including which Google Ads keyword or ad drove it — as Marketing Data. The integration passes that call, along with any Signals your account tracks (such as “qualified lead” or “appointment booked”), to Google Ads as a conversion. From there, Google Ads treats a phone conversion the same way it treats a web-form conversion: it appears in your conversion reporting and can inform Smart Bidding.
