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Google Ads can be set up at either the Network or Profile level, depending on your needs.
Google Ads can be configured at the Network or Profile level, depending on your network’s needs. Most customers integrate at the Network level even when integrating multiple Google Ads client accounts, since it supports adding more accounts later without reconfiguring the integration. Applies to: Networks considering moving from one level to the other, networks wanting to integrate with Google Ads

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Last modified on September 24, 2026