No — you can include additional Marketing Data directly in your Pre-Transfer or Post-Call webhook requests to the Data Insertion API.Applies to: Customers integrating with Adobe Analytics who need alternatives to the standard data delivery integration option
Answer
You can include additional Marketing Data in your Pre-Transfer webhook request to the Data Insertion API in a few ways:- Create eVars for each data point you’d like to send in the Pre-Transfer webhook, and add those to the XML Post Parameters using the Invoca substitution token.
- Create a List Var that includes all available call data points, delimited by a special character.
- Add all call data points as
<context data>in the request. Context data can then be mapped to traffic variables, conversion variables, or events using Processing Rules — this offers flexibility, since data only maps to a variable or event once a Processing Rule is created, not immediately.