Technically yes, but Adobe recommends capping it at 30 — its UI can only display up to 30 Classifications per eVar.Adobe Analytics documentation recommends limiting import and export columns to 30, since the Adobe UI can only display up to 30 Classifications per eVar — the limit is about the UI’s ability to present data, not the system’s ability to take it in. Invoca can send more than 30 Data Fields in a single data delivery, but doing so isn’t recommended. Applies to: Customers using the Invoca Adobe Analytics integration, customers who want Marketing Data sent to Adobe Analytics
Integrations
Can Invoca Send More Than 30 Data Fields in an Adobe Analytics Classifications Data Delivery?
Last modified on September 24, 2026
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