Connect Invoca to Adobe Experience Cloud products to attribute calls to marketing campaigns, personalize experiences based on call outcomes, and unify your online and offline customer data.
Adobe Experience Cloud is a suite of marketing technology products and a premier integration partner with Invoca. Connecting your Invoca account to your Adobe Experience Cloud products lets you fully integrate Invoca’s call intelligence with the rest of your marketing efforts.Here are a few ways businesses use Invoca and Adobe Experience Cloud together:
Paid search optimization: Attribute calls and call conversions to the paid search campaigns, ad groups, ads, and keywords that drove them, and incorporate call conversions into your weighted objectives and forecasting tools.
A/B testing: Combine call data with Adobe Analytics and Target to understand which experiments and variants drive the best offline outcomes, not just online ones.
Segmentation: Use Invoca Signals that describe the type of call, caller, and outcome to build segments and dashboards in Workspace.
Content personalization: Share call-related segments with Adobe Target, Adobe Advertising Cloud, and Adobe Audience Manager to personalize content and improve ad targeting based on phone conversations.
Personalized call routing: Check whether a visitor belongs to a segment in Adobe Audience Manager before a call connects, and route high-intent callers directly to a qualified agent.
Tag deployment: Deploy the Invoca Tag across your websites using Invoca’s extension in Adobe Launch.
