An Invoca campaign is a call routing setup and destination number, not a marketing channel — most businesses only need one per call treatment.In your Invoca account, a campaign refers to a combination of call routing options and a destination phone number, rather than a particular set of ads or a marketing channel — a different meaning than the conventional marketing use of “campaign.” Your business only needs one campaign for each call treatment you use, which in many cases means one campaign per unique destination phone number. To keep your account simple, we recommend creating fewer campaigns and using your Custom Data dictionary to handle marketing attribution and customer data collection instead. That said, your account can support multiple campaigns when you need them — for example:
- You want different call treatment options, like different IVR menus, depending on how customers discover your ads.
- Your business operates more than one call center that you don’t want accessed through the same automatic routing.
- You run distinct marketing tactics and call centers in different languages.
- You’re an affiliate marketer or work with affiliate marketing partners.