Add Invoca data to your Meta Business Tools to track phone call conversions and build Custom Audiences and Custom Conversions.
About the Invoca for Meta integration (formerly Invoca for Facebook Conversions API)
Meta’s Conversions API creates a direct, reliable connection between Invoca and Meta. Invoca sends call and conversation insights to a Meta Pixel, which can be used to build custom conversions and custom audiences to power ad personalization, optimization, and measurement. This integration can help you:- Improve measurement — better measure ad performance and attribution across your customer’s full journey, from discovery to conversion.
- Optimize ads for later-journey actions — send call data so offline conversions make Meta’s targeting more effective, helping show your ads to customers more likely to generate value.