Why Isn't the Facebook Click ID Being Captured?

Create a Marketing Data field for the Facebook Click ID (_fbc) and update your Invoca Tag to capture it from a cookie, then reference it in your Conversions API events.

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Symptoms

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Resolution

1. Create a custom Marketing Data field for the Facebook Click ID:
   • Type: Short Text
   • Partner (API) Name: _fbc
   • Friendly Name: Facebook Click ID
   • Attribution model: Last
2. Update your Invoca Tag to capture the Facebook Click ID from a cookie:
   • Data Source: Cookie, pointing to the _fbc cookie.
3. When configuring your “Send Call Events” or “Send Signal Events” Action, click + Add Values under Additional User Data, then:
   • Enter fbc in the Additional User Data Name field.
   • Enter the substitution token <_fbc> in the Additional User Data Value field.

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Where to go next

• Why Is Data Failing to Reach Facebook?