Why Does Pooling Numbers Not Show Any Values for the Publisher ID Column in the Transaction Report? - Invoca

A blank Publisher ID column usually means the call originated from the Advertiser’s RingPool rather than the Publisher’s.

Invoca is migrating Dashboards and Reports to the newer Insights & Analytics experience. See Insights & Analytics: Getting Started Guide to check out the new experience.

Applies to

Transaction report

Answer

If the Publisher and Publisher ID columns are blank in your report, the call likely originated from the Advertiser’s RingPool rather than the Publisher’s RingPool.

Last modified on September 30, 2026