The Call Path Summary Report audits bundled calls, showing where each call was routed and how it performed.When you use bundled campaigns, calls can route to any number of destination campaigns, so it’s important to track which destinations are successfully transferring and converting calls. The Call Path Summary Report acts as an audit on all your bundled calls, showing where each call was routed and how it performed. Before you begin: Your account needs at least one bundled campaign to generate a Call Path Summary Report.
Accessing your Call Path Summary Report
- Go to Reports in the sidebar menu.
- Select Call Path.
What you can learn from this report
- Performance of an individual destination campaign across multiple bundles.
- Publisher performance across bundled campaigns.
- Distribution of calls across campaigns within a bundled campaign.