Google Tag Manager may be sending its own conversion events to GA4 in addition to Invoca’s — check Tag Assistant and remove any duplicate GTM events.Applies to: Google Analytics 4 (GA4)
Symptoms
GA4 shows significantly more Invoca-related conversion events than the number of actual Invoca call events.Cause
Google Tag Manager can independently populate event conversions in GA4. Since the Invoca integration doesn’t require any GTM configuration to populate its own data, having GTM also send conversions for the same events inflates the numbers.Resolution
- Go to Google Tag Assistant and enter your website domain.
- Look for Invoca call-related events already being sent within your GTM tags.
- Remove those conversion events from GTM, and confirm whether call data starts to align between GA4 and Invoca.