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The End of Call Reason field explains how a call ended — useful for confirming call routing is working as expected.
You’ll find this field in Invoca reports and dashboard tiles. It’s especially useful when setting up a new campaign — for example, confirming the volume of calls ending with “IVR: Hang-up” if your IVR includes a hang-up node. Add the End of Call Reason Count tile to your Network or Profile/Advertiser home page, and use the “All Calls” dropdown to narrow it to specific Advertisers, Campaigns, or Affiliates. This field is also available in the Calls and Transaction Details reports at the Network and Profile/Advertiser level.

Reason codes

Applies to: Calls report, Transaction Details report, and End of Call Reason Count dashboard tiles. All inbound calls automatically disconnect after three hours. During high-traffic periods such as annual enrollment, Invoca can temporarily extend this to eight hours — contact your Customer Success Manager to request this between October 1 and December 8 each year.

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Last modified on September 29, 2026