End of Call Reasons

The End of Call Reason field explains how a call ended — useful for confirming call routing is working as expected.

Invoca is migrating Dashboards and Reports to the newer Insights & Analytics experience. See Insights & Analytics: Getting Started Guide to check out the new experience.

You’ll find this field in Invoca reports and dashboard tiles. It’s especially useful when setting up a new campaign — for example, confirming the volume of calls ending with “IVR: Hang-up” if your IVR includes a hang-up node. Add the End of Call Reason Count tile to your Network or Profile/Advertiser home page, and use the “All Calls” dropdown to narrow it to specific Advertisers, Campaigns, or Affiliates. This field is also available in the Calls and Transaction Details reports at the Network and Profile/Advertiser level.

Reason codes

Reason	What it means
Caller: Hang-up	Calling party hung up, before or after a fraud-detection challenge
Destination: Hang-up	Receiving party hung up
IVR: Hang-up	The IVR or call treatment ended the call via a hang-up node
Invoca: Max Call Duration	Invoca ended the call at the 3-hour maximum
Destination: Busy	Destination returned a busy signal (no capacity)
Destination: No Answer	Called party didn’t respond within the expected window
Destination: Number Not in Service	Destination phone line is disconnected
Destination: Invalid Number	Destination number is incomplete or not formatted correctly
Destination: Forbidden	Destination carrier refused to connect the call
Destination: Declined	Destination declined the call
Destination: Unwanted	Destination rejected the call as unwanted, for example as suspected spam
Destination: Rejected by Network	A carrier or service between Invoca and the destination rejected the call
Destination: Server Error	Destination carrier or phone system had a server error or was unavailable
Destination: Timeout	Destination carrier didn’t respond in time
Destination: Loop Detected	The call was routed in a loop or through too many hops
Destination: Media Error	Destination couldn’t accept the call’s audio settings
Destination: Error (503 or Fast Busy)	Destination line is out of order or returned a fast busy signal. Carrier server errors appear as Destination: Server Error.
Invoca: Hang-up	Rare; occurs when Invoca itself ends the call
Invoca: Hang-up (Unknown Promo Number)	The carrier has a number in its directory that Invoca doesn’t recognize, often during number porting
Invoca: Hang-up (Blacklisted Caller)	Calling number is on Invoca’s blacklist
Invoca: Hang-up (Blocked due to Call Fraud)	Caller failed a fraud-detection challenge
Unknown: Unknown Cause	Rare catch-all for unidentified errors

Signals and other conditions that use Destination: Error (503 or Fast Busy) match fewer calls than before, because the more specific Destination reasons above now cover many of those calls. Applies to: Calls report, Transaction Details report, and End of Call Reason Count dashboard tiles. All inbound calls automatically disconnect after three hours. During high-traffic periods such as annual enrollment, Invoca can temporarily extend this to eight hours — contact your Customer Success Manager to request this between October 1 and December 8 each year.

Getting Started

Insights & Analytics

Implementation & The Invoca Tag

Campaign & Call Handling

AI, Signals, & Conversation Intelligence

AI Messaging & Voice Agents

Dashboards & Reporting

Integrations

Marketing Data Fields

Troubleshooting & FAQ

Performance Marketing

Resources

End of Call Reasons

Reason codes