Invoca’s Marketing Data feature captures information about your customers and call sources, using both standard and custom fields.Your Invoca account can capture information about who your customers are and what sources are driving your phone calls, using the Marketing Data feature. Marketing Data comes in two varieties: standard fields, included in every Invoca account, and custom fields, which you create yourself. Standard fields cover the most common data points digital marketers need to capture about their customers. Custom fields let you define which data matters most to your business and capture it from a caller’s digital or offline journey.
NoteIf you have an older Invoca account, you might collect customer and attribution data using RingPool Parameters instead — see the RingPool Parameters section below.
Standard fields
Every Invoca account is pre-configured to capture these fields automatically once you deploy your Invoca Tag — no additional setup required:
Once you’re capturing Marketing Data, you can view it in your Call Details and Custom Summary reports, or send it to another marketing app or system through your Invoca integrations. If you don’t want to capture a given parameter, you can remove it from your Invoca Tag configuration.
Custom fields
Need to capture data that doesn’t fit a standard field? With certain Invoca plans, you can create custom Marketing Data fields, defining which data is useful to your business and capturing it from a visitor’s browser session or offline marketing efforts. Each custom field acts as a container for a type of call data. Invoca has two methods of capturing that data:- Dynamic marketing data: Derived from your online marketing efforts. Captures personalized data about the phone calls you’re receiving and the people making them. Can capture data from a caller’s URL parameters, JavaScript data layer, or tracking cookies.
- Static marketing data: Useful when you can’t use dynamic numbers, such as for offline marketing campaigns. Tracks common information about all calls to a single promo number or campaign, and is manually assigned by you.