How to Capture the Entry Page URL

Capture the complete URL of a caller’s first visit as a Marketing Data field, useful for troubleshooting query string parameters.

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Before you begin

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Creating the entry page Marketing Data field

1. Go to Settings > Marketing Data.
2. Click + New Data Field and choose Long Text. Contact your account team if you don’t see the option to create a new field.
3. Under Partner (API) Name, enter entry_page.
4. Under Friendly Name, enter Entry Page URL.
5. Under Attribution Model, select First Touch.
6. Click Save.

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Adding the field to your Invoca Tag

1. Go to Settings > Invoca Tags and select the tag(s) to update.
2. On the Revision History page, select New Draft.
3. Add a note describing the change.
4. Find the new Marketing Data field in the attribution table.
5. Update the Data Source Type to JavaScript Data Layer.
6. Update the Data Source Name to window.location.href.
7. Save and test the tag.
8. Push the draft live when you’re ready.

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Where to go next

• Creating Marketing Data Fields
• Capturing Marketing Data