Syndicating in shares another Invoca customer’s campaign into your network; syndicating out shares your own campaign into another network — each with different visibility and control trade-offs.
Syndicating in shares another Invoca customer’s campaign into your network; syndicating out shares your own campaign into another network — each with different visibility and control trade-offs.
Syndicating In
Syndicating a campaign in means bringing another Invoca customer’s (an Advertiser’s) campaign into your Network, so your Publishers can drive traffic to it. Do this when you’re working with a client or Advertiser who also uses Invoca. Syndicating in gives both networks synchronized reporting: each network can see call data on the syndicated campaign, without exposing proprietary details like Publisher names. It also gives your Network access to offer campaigns and verticals it might not otherwise reach.
Syndicating Out
Syndicating a campaign out means making your own campaign available to run within another Invoca customer’s network, so their distribution sources and Publishers can send you traffic. The campaign’s terms stay intact, since the network you syndicate to can’t make changes to it. Syndicating out lets you test a new distribution channel, or pilot a new type of traffic source, without the effort of building direct relationships with individual Publishers.
Call Duration in a Syndication Chain
If you sell calls to an Advertiser who then syndicates them into their own network, the total call duration reported can differ slightly between networks. The network where the call originates sees a Total Connected Duration equal to the Total Duration (Total IVR Duration plus Total Connected Duration) that the network buying the call reports.Last modified on September 30, 2026
