When you syndicate or bundle a campaign, set a margin percentage to keep a share of the payout, calculated from Advertiser Pay In and Publisher Pay Out.
When you syndicate or bundle a campaign, set a margin percentage to keep a share of the payout, calculated from Advertiser Pay In and Publisher Pay Out.
Prerequisites
- A campaign you’re setting up as syndicated, or as a margin-based bundled campaign
- Network-level access in Invoca (only Network users can set or view margin)
How Margin Works
In Invoca, a Network is the account that syndicates a campaign — making it available to Publishers outside the campaign’s original account — or bundles multiple campaigns together. An Advertiser is the account whose offer is being promoted and that pays for qualifying calls. A Publisher is the account that drives traffic to the offer and gets paid for the qualifying calls it generates.
When you create a syndicated campaign, or a margin-based bundled campaign, Invoca prompts you, as the Network user, to set how much margin to keep from the payout on the original campaign. Margin is tracked as revenue to the Network, and only Network users can see it — Advertisers and Publishers can’t see how much margin is taken on a campaign.
Margin is set as a percentage of Advertiser Pay In, rather than as a flat dollar amount. This matters because if the Advertiser changes their payout on the original campaign, that change flows through automatically to the syndicated or bundled campaign; setting margin as a percentage keeps the Network’s margin consistent even as Advertiser Pay In changes.
Use this formula to calculate margin from your Pay In and Pay Out values:
For example, if the Advertiser pays in 100perqualifiedcallandtheNetworkpaysthePublisher80 per qualified call, margin is ((100 - 80) / 100) x 100 = 20%.Last modified on September 30, 2026
