How Long Does Invoca Maintain My Data?

Invoca doesn’t retain all data indefinitely — here’s how long each type of data and activity is available, and how to back up historical reporting.

If your business needs to preserve historical call information beyond these windows, consider backing up your reporting by regularly receiving reports in your inbox, or by using the Transactions API to pull call data into your own system. If you report sales or other post-call events using Signals, keep in mind the 18-month window for applying corrections.

Data retention by activity

Activity	Retention window
Viewing call activity in the platform (Reports UI, Dashboards)	Calls from the last 25 months
Marketing data from your phone calls	Calls from the last 25 months
Marketing data from browser sessions that didn’t result in a call	Stored 72 hours by Invoca; local cookie data may persist longer depending on your attribution window settings
Pulling transactions from the Transactions API	Calls from the last 25 months
Applying corrections, sales, or Signals to existing calls	Call must have occurred in the last 18 months
Repeat Caller information for payouts, call routing, and bundled destination selection	Previous call within the last 12 months
Previous Signal information for call routing and payouts	Previous call within the last 12 months
Call recording access	Calls from the last 25 months
Viewing or modifying suspended affiliates and advertisers	Organization active within the last 25 months
Viewing archived campaigns	Campaign active within the last 37 months
Viewing historical campaign configuration	Configuration active within the last 18 months
Viewing invoices and invoice line item detail	Invoice less than 37 months old

Getting Started

Implementation & The Invoca Tag

Campaign & Call Handling

AI, Signals, & Conversation Intelligence

Insights & Analytics

Integrations

Performance Marketing

Troubleshooting & FAQ

Marketing Data Fields

How Long Does Invoca Maintain My Data?

Data retention by activity

Where to go next

​Data retention by activity

​Where to go next

Data retention by activity

Where to go next