The Sankey chart illustrates a flow through a process or system, such as a sales conversion path.The Sankey chart type contains both columns and a special type of line chart. Sankey diagrams illustrate a flow through a process or a system — transactional data, such as financial transactions moving through accounts or a product being processed, works well. Many marketing users know Sankey charts from analyzing sales conversions. When you build a Sankey chart, you must provide at least two attributes and one Measure. Your x-axis attributes can contain at most 13 values — more than that, and you can’t view a Sankey chart. Invoca Sankey charts read left to right: the width of the flow represents the Measure, and the attributes, or “steps,” appear as solid bars.
Insights & Analytics
Sankey Charts
Last modified on September 23, 2026
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