This explains why marketing data captured by the Invoca Tag can appear blank in call reporting, and how to investigate a specific call.
Before you begin
You’ll need the Call Record ID for the call you’re investigating.Check the Media Type
Look up the call and check its Media Type to see whether the number is set to Pooling or static, and note which one applies.If the Media Type is Pooling
Check the promo number description for that call.- If it’s labeled “overflow,” marketing data won’t be collected for that call — overflow calls don’t collect marketing data through the Invoca Tag.
- If the Invoca ID field is blank, the call is Out of Session, meaning blank marketing data is expected.