Advertisers and Publishers can be renamed in your account to match your business model — here are the most common alternate names for each.
Throughout Invoca Docs, you’ll see references to “Advertisers” and “Publishers.” These may be labeled differently in your own network’s sidebar menu, depending on how your account is configured.
Common alternate names for Advertiser
Media Channel, Client, Merchant, Agent, Brand, Business Line, Business Unit, Buyer, Carrier, Channel, Dealer, Financial Advisor, Franchise Number, Lawyer, Lead Buyer, Marketer, Partner, Product Line, Profile, Provider, Realtor, Restaurant, School, Service, Vertical, Web Site
Common alternate names for Publisher
Affiliate, Media Outlet, Partner, Media Partner, Vendor, Carrier, Distribution Partner, Marketing Outlet, Marketing Source, Media Campaign, Media Channel, Media Source, Media Tactic, Network, Seller, Source, Call Center
If you’re not sure what your Advertisers or Publishers are called in your account, check your sidebar menu — the exact terms used are configured per network.Last modified on October 27, 2026
