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Industry Signals use keyword-spotting technology pre-built for 11 business types, so you start gathering insights on day one instead of training a model over time.
This article describes a set of features in open beta, and details may be subject to change. Reach out to your account team or support@invoca.com if you’d like to participate in this beta. Industry Signals are a set of Signals built for 11 different business types to identify calls with key events, indicators, and conversions relevant to your organization. While Signal AI uses machine learning to analyze your own calls over time for personalized insights, Industry Signals use keyword spotting technology based on research into which phrases are most relevant to your industry. Because of this, they start gathering insights on your calls right away. Invoca offers Industry Signals for customers in the following industries: Automotive — Service, Dental, Healthcare — Hospitals, Healthcare — Medical Practices, Home Services, Insurance, Senior Care, Specialty Care — Physical Therapy, Specialty Care — Veterinary, Telecom/Communication Services, and Travel, Hospitality, and Leisure. If you’re in one of these industries and don’t have access to Industry Signals, reach out to your account team or support@invoca.com to discuss activating and purchasing this feature. If you’re not in one of these industries, we recommend starting with Keyword Spotting Signals or Signal AI instead.

What to expect from your Industry Signals

Industry Signals are pre-built with hundreds of key words and phrases that signify caller intent and call outcomes. With Industry Signals enabled, whenever a relevant phrase is spoken during a call, Invoca marks that Signal as met for that call. For example, in the Dental industry, if a caller says “can’t wait,” that call is marked True for the “Time Sensitive” Industry Signal. You can then view “Time Sensitive” calls in your Invoca reports and dashboards to help you follow up in a timely manner. Industry Signals are a useful first step in your conversation intelligence journey with Invoca. Over time, you might find you need additional Signals tailored to your organization — such as new Keyword Spotting phrases, or analyzing your full call history for patterns using Signal Discovery.

Managing your Industry Signals

Invoca activates your Industry Signals, which then appear under “Manage Signals.” You decide which Signals to make active — one, several, or all of them. While active, you can pause any Industry Signal at any time, which stops it from triggering on new calls without affecting your historical records — you can unpause it later to restore full functionality. See the guide on pausing Signals for more. You can also lightly adjust the phrases included in an Industry Signal:
  1. Log in to your Invoca account. In the sidebar menu, click Signal, then select Manage Signals.
  2. Find the Industry Signal you want to edit and click its name.
  3. In the Call Details section, click Spoken Phrases, then click the icon showing the number of spoken phrases in your Signal.
  4. Review the list of phrases and edit or remove any to better match how you want the Signal to trigger. Click Done when finished.
  5. Save your changes. If you paused the Signal before editing, remember to unpause it afterward.

Which Industry Signals are available?

Where to go next

Last modified on September 23, 2026