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Send call data you’ve captured in a third-party or proprietary system into Invoca’s Marketing Data fields using file upload.
If you use Invoca Marketing Data fields but sometimes capture that data through a system that isn’t integrated with Invoca, you can still bring it in using Marketing Data File Upload.

Step 1: Gather your source data

Export your call data from the third-party system into a CSV or spreadsheet file, making sure you’re only including calls that Invoca actually drove. You can upload either new call records containing Marketing Data, or corrections to previously tracked calls.

Step 2: Format and upload your data

  1. In the sidebar, click Signal.
  2. In the Upload Signal Records tile, click Upload.
  3. Click Download Template, select “No, I am only uploading Signals and/or Marketing Data,” and download the formatted spreadsheet.
  4. In the template, use one of the three identifier columns to match each record to a call in Invoca: transaction_id, call_record_id, or call_start_time. You only need to fill in one — if you fill in more than one, Invoca matches in that priority order. If using only call_start_time, we recommend also including calling_phone_number or duration_in_seconds for a more precise match.
  5. Scroll to the blank columns and enter the exact Partner (API) Name of each Marketing Data field you’re reporting on.
  6. Fill in your call data — one row per call, with the identifier columns from step 4 and a value in each Marketing Data column from step 5.
  7. Save the file as .xlsx or .csv.
  8. Back in Invoca, in the Upload New File menu, click the cloud icon and select your file.
  9. Select your time zone, then click Upload and Preview.
  10. Review for errors. If none, click Proceed to apply the records to your account.
Once processed, view the results in the upload history table.

Troubleshooting upload errors

If your file has formatting errors, you’ll see a downloadable error report identifying which rows failed and why. Common causes are data that doesn’t match a format Invoca can read — see the additional formatting tips for Signal File Upload spreadsheets for guidance. Contact Invoca Customer Success if you need further help.

Where to go next

Last modified on September 24, 2026