What it governs
Whether an AI feature gets a visual mark — an icon, a monogram, an abstract shape — that
stands in for it the way Avatar
stands in for a person, and what that mark may and may not imply. It governs the decision to
have a mark at all and the rules a mark must follow once one exists.
It does not govern the Avatar component itself, which already exists, ships unthemed, and
is documented at
Components: Avatar. If an AI mark is
eventually built, it most likely reuses that component’s rendering shape — a circular slot,
a size token, a fallback order — but whether the content in that slot represents a person or
a system is exactly the question this page answers.
Vocabulary
Choosing a value
Reference
Nothing is decided or shipped. No Invoca agentic feature has a stated avatar, icon, or mark
today — including Signal AI. This section will be generated from a real decision once one
exists, the way Color’s token reference
is generated from source today.
Relationships
Accessibility
- An icon-only mark needs an accessible name stating what it is — “AI-generated summary,”
not a description of the glyph’s shape.
- A mark is never the only signal that content is AI-generated. Pair it with text — the
feature’s stated name, see
Identifiers: Name — so the
disclosure survives for anyone who cannot see or distinguish the mark.
- The mark itself must not be mistaken for a live status. If it moves or changes to signal
“working,” that is a Governors
concern with its own accessible-name and live-region requirements, not this page’s.
Constraints
Divergences
Not applicable. Nothing is shipped yet to diverge from.
Gaps
- Whether Identifiers apply per-feature or once for all of Invoca’s agentic surfaces is
undecided — flagged on the
overview and unresolved here too.
- Whether Signal AI, which runs as a background analysis job rather than a chat surface,
needs a visual mark at all is undecided.
- What shape a mark should take — icon, monogram, or an abstract form — is undecided.
Identifiers: Color ·
Identifiers: Iconography ·
Identifiers: Name ·
Identifiers: Personality ·
AI Experience overview ·
Components: Avatar ·
Foundations: Color ·
Foundations: Iconography
Why it works this way
An avatar answers “who is this” the instant it renders, before any label is read — which is
exactly why it is dangerous applied carelessly to AI output. The Avatar component’s own
content model (a photo, or initials drawn from a name) is built entirely around representing
a specific person, and reusing it unmodified for a model’s output borrows that implication
without earning it.
Treating the mark as an identity question, separate from state and separate from color, is
what keeps this page from re-deciding Governors’ or Trust builders’ job. A mark that also
tries to say “working” or “uncertain” is carrying meaning it was never designed to hold, and
the first time it needs to say two things at once, it will say neither clearly.
Status
No visual identity has been decided for any Invoca agentic feature yet. This page
proposes a framework for making that decision — it is not the decision itself. See
Coverage, stated honestly.Last modified on September 17, 2026