> ## Documentation Index
> Fetch the complete documentation index at: https://docs.invoca.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Salesforce Marketing Cloud: Sunset Notice

> The direct Invoca and Salesforce Marketing Cloud integration has been retired — click-to-call and dynamic number images still work, but the SFMC app and Data Extension webhook are no longer supported.

The Invoca integration with Salesforce Marketing Cloud (SFMC) has been retired. Some functionality remains available, while other features have been removed. This article covers what's changed, what still works, and alternatives for bringing Invoca data into your SFMC organization.

## What functionality remains available?

The direct integration between Invoca and SFMC has been sunset, but the following continue to work for call tracking from email campaigns:

| Available function                      | Definition                                                                                                                                                                                                              |
| :-------------------------------------- | :---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Click-to-Call Hyperlink**             | When clicked on a mobile device capable of calling, this link dynamically retrieves a phone number, populates the device's dialer with an Invoca dynamic number, and redirects the visitor to a specified landing page. |
| **Dynamic Number Image Source**         | Generates an image containing a dynamic phone number, enabling call tracking from email campaigns.                                                                                                                      |
| **Call Tracking & Reporting in Invoca** | You can continue to monitor and analyze calls driven by email campaigns within your Invoca reports.                                                                                                                     |

## What functionality has been removed?

| Sunset function                                                       | Definition                                                                                                   |
| :-------------------------------------------------------------------- | :----------------------------------------------------------------------------------------------------------- |
| **Salesforce Marketing Cloud Data Extension and Invoca SFMC Webhook** | This functionality, which passed Invoca data directly into SFMC, has been deprecated.                        |
| **Salesforce Marketing Cloud App**                                    | The app installed in customer SFMC organizations to generate new email code snippets is no longer supported. |

## Alternative solution for passing Invoca data to SFMC

If you want to continue bringing Invoca data into SFMC, consider using Salesforce CRM as an intermediary.

**Salesforce CRM and SFMC connection:** if your organization uses Salesforce CRM, there's a native connection between Salesforce CRM and SFMC that enables data sharing between the two. By integrating Invoca with Salesforce CRM, you may be able to pass data indirectly from Salesforce CRM into SFMC. See the [Salesforce Sales Cloud: Integration overview](/s/article/jhdcp92865-587) to get started.

## Managing and editing existing email snippets

If you've already implemented the Invoca email snippet, you can continue to:

* Use the click-to-call hyperlink in email campaigns.
* Display dynamic number images in emails to track calls.
* Monitor email-driven call performance in Invoca reports.

For any modifications, you'll need to manually edit your existing code, since the SFMC app that generated new snippets is no longer available.

### Email code overview

The email code has two parts:

1. An anchor tag supporting click-to-call functionality:

```html theme={null}
<a href="https://pnapi.invoca.net/0/api/2016-05-10/map_number.tel?ring_pool_id=####&ring_pool_key=########&tel_url=encoded_landing_page_url&marketing_data_api_name=marketing_data_value">Clickable Text or Image Here</a>
```

2. An image tag supporting on-the-fly generation of an image with a dynamic Invoca promo number:

```html theme={null}
<img alt="###-###-####" src="https://pnapi.invoca.net/0/api/2016-05-10/map_number.png?ring_pool_id=####&ring_pool_key=########&img_font_style=bold&img_font_family=Palatino&img_font_size=24&img_mobile_font_color=ffffff&img_mobile_background_color=44a8c7&img_desktop_font_color=44a8c7&img_text=Click%20to%20Call&marketing_data_api_name=marketing_data_value">
```

| Parameter                       | Description                                                                                                                                                                                                                                                    |
| :------------------------------ | :------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| `ring_pool_id`                  | The ID of the RingPool to use when the hyperlink is clicked. Find it in the Invoca UI under the campaign's RingPools tab, by clicking Get Details for the RingPool, then expanding View Bulk RingPool API Details — the RingPool ID is the first number shown. |
| `ring_pool_key`                 | The API key for the corresponding RingPool, found in the same location.                                                                                                                                                                                        |
| `tel_url`                       | The landing page URL to load while the dialer opens. Must start with `https://` and be URL-encoded.                                                                                                                                                            |
| Marketing Data name-value pairs | Any Marketing Data name-value pairs to associate with the dynamic number served to the consumer, using the API Partner Name as the field name. You're responsible for populating the values — many customers use substitution tokens supported by SFMC.        |
| Clickable Text or Image Here    | The visible text for the anchor tag — many customers instead populate the `<img src...>` tag to show a clickable image of the dynamic promo number.                                                                                                            |
| `img_font_style`                | The font style for the dynamic promo number shown in the image: bold, italic, bold and italic, or regular.                                                                                                                                                     |
| `img_font_family`               | The font family for the dynamic promo number: AvantGarde, Bookman, Courier, Helvetica, Helvetica\_Narrow, NewCenturySchlbk, Palatino, or Times.                                                                                                                |
| `img_font_size`                 | The font size, in points: 12, 14, 16, 18, 21, 24, 28, 30, 32, 36, 42, 48, 55, 60, 72, 84, or 96.                                                                                                                                                               |
| `img_mobile_font_color`         | The font color for the number shown on mobile, as a color hex code (RRGGBB).                                                                                                                                                                                   |
| `img_mobile_background_color`   | The background color for the image served on mobile devices — any valid color hex code (RRGGBB), or "transparent."                                                                                                                                             |
| `img_desktop_font_color`        | The font color for the number shown on desktop, as a color hex code (RRGGBB).                                                                                                                                                                                  |
| `img_text`                      | The text shown when the returned image is presented to a mobile user capable of calling — any string without special characters.                                                                                                                               |

If you have questions about these changes or need help with your existing setup, reach out to your account team or [support@invoca.com](mailto:support@invoca.com).

## Where to go next

* [Salesforce Sales Cloud: Integration overview](/s/article/jhdcp92865-587)
* [Salesforce Sales Cloud: FAQs and Troubleshooting](/s/article/salesforce-sales-cloud-faqs-troubleshooting)
